Post by account_disabled on Nov 15, 2023 3:55:11 GMT -3
With the right data you become even better at your work and you offer valuable advice to the board. Because one thing is certain: if you as a communication professional offer strategic insights – substantiated by data, you are indispensable for your company. Add context, explain and benchmark With so many different channels TV, print, online and a lot of available media data such as sentiment, reach, engagement, reputation, data skills help you to make more in-depth analyzes of your brand coverage.
You want to know in which topics you are mentioned, how the competition is emerging and whether a campaign has performed better or worse than the previous one. And where that comes from. As a communication professional you have photo editor to provide context and interpretation. You can recognize patterns by looking at your own data. If the data shows that a certain story is picked up well or disappointingly by the media, you can make optimizations in your communication. You know what works well and apply it again in the future.
The question is always how far the data basic skills of a communication professional should reach and where you leave it to an expert. In practice, we see that this differs slightly within every industry and organization. Do you focus on management, the big picture and the conversion of data insights into strategy Or do you also turn the knobs yourself In all cases, knowing the different impossibilities of owned, paid and earned media data is a basic requirement.
You want to know in which topics you are mentioned, how the competition is emerging and whether a campaign has performed better or worse than the previous one. And where that comes from. As a communication professional you have photo editor to provide context and interpretation. You can recognize patterns by looking at your own data. If the data shows that a certain story is picked up well or disappointingly by the media, you can make optimizations in your communication. You know what works well and apply it again in the future.
The question is always how far the data basic skills of a communication professional should reach and where you leave it to an expert. In practice, we see that this differs slightly within every industry and organization. Do you focus on management, the big picture and the conversion of data insights into strategy Or do you also turn the knobs yourself In all cases, knowing the different impossibilities of owned, paid and earned media data is a basic requirement.